Story Idea #1-
Helping Elderly Parents Through Tough Economic Times
Today's difficult economic climate adds very real emotional and financial stress to older family members. During financial difficulties seniors often take ill-conceived measures like skipping meals or medications to conserve limited income. Help can be something as simple as helping a parent balance a check book or paying for a prescription to more complex support like negotiating with care providers or applying for government benefits. Approaching a parent about financial issues can get touchy. Martin offers key insights that help family caregivers gain their parents cooperation and solid strategies that stretch dollars without compromising health care.

Story Idea #2-
How To "Cross That Bridge" Before A Crisis Puts You There: The Secret Of Getting Parents To Discuss Elder Care Before a Crisis Hits.
Whenever I'd bring up late-life care issues with my dad he was fond of saying "We'll cross that bridge when we get to it." The older he got the closer that bridge came. Like most aging parents, he preferred not to face the uncomfortable prospect of dependency on others. Many families struggle with the same issue: parents unwilling to discuss before hand the treatment they want if an illness or accident renders them unable to provide adequate self care. Martin presents simple yet effective ideas for avoiding the unnecessary guilt, expense, fear, frustration and stress associated with crisis care.

Story Idea #3-
CAUTION: Caregiving Can Be Hazardous To Your Health!
There ought to be a warning label applied to the back of every caregivers right hand to let them know how dangerous caregiving can be. What starts out as an act of loving kindness often ends up damaging the health of the care provider. The stress of caring for an elderly parent does not receive the level of attention it deserves. Multiple scholar studies link caregiving directly to reduced immunity response and premature cellular aging. Most family caregivers have no clue where to get the help they need to reduce this awesome burden. Martin shares proven strategies caregivers can use to balance their life and avoid becoming a caregiver casualty.

Story Idea #4-
The Right Way To Tap Assets To Pay For Long Term Care
There is a right way and a wrong way to use assets to pay for care. Most families do it wrong. Martin reveals 7 sources for funding long term health care, the advantages and disadvantages of each, and in which order to use each type of fund.

Story Idea #5
Why Parents Refuse To Get Help and  What To Do About It
One of the greatest frustrations boomers have dealing with aging parents is to get them to admit they are getting weaker and need help.  Surprisingly the problem may not be with the parent but with the kids.  Members of the World War 2 generation grew up in a different period of life. Their experiences shaped how they respond to the world. It's markedly different from younger generations.  Our parents experiences shaped their response to offers of help.  And it's the key to getting them to cooperate. Martin offers startling insights into the minds of seniors, why they refuse help- often when it's clearly needed- and specific steps to gain cooperation.